Awareness campaign, animation
Fashions Change, Forests Stay
PEFC (Programme for the Endorsement of Forest Certification) is a leading global alliance of national forest certification systems. As an international non-profit, non-governmental organisation, they are dedicated to promoting sustainable forest management through independent third-party certification.
In this animation, we show the journey from forest to wardrobe, whilst communicating how joining PEFC can benefit the supply chain and fashion brands as well as the natural world.
This is a global effort, so we reflected this in the opening scene. We started with the globe and four different steps around it to illustrate each stage of the journey.
- Made, photographed and animated in-house
- Software: Silhouette Studio, After Effects
- Materials: GF Smith FSC certified Colorplan paper, extract paper (made out of recycled coffee cups), all paper is 100% recyclable, wood and cotton wool.
- Kit: Sony a7r mark 2