Soho House

Magazine cover + editorials

House Notes Magazine

House Notes magazine is published each month by Soho House, a chain of boutique hotels and members clubs located in cities and resorts around the world. I was tasked to create a sculpture to feature on the front cover of its Christmas edition as well as on a three-page spread within the magazine. With locations spanning everywhere from the British countryside to the West Coast of America, the idea behind this cover

is to depict the variations of the members clubs beautiful architecture around the world. My sculpture references some key Soho House locations: Babington House in the Somerset; Soho House London; Little Beach House Malibu; Soho Beach House in Miami; Soho House New York; Soho House Amsterdam; Soho House Barcelona and Soho House Mumbai.

As an iconic trailblazer in the world of luxury hotels, the Soho House brand is referenced in a subtle way to reflect the group’s stylish and timeless aesthetic. We added the Soho House logo at the top of the tree as an alternative to the usual star, which helps connect the different hotels under one Soho House umbrella.

  • Made, photographed and retouched in-house.
  • Software: Adobe illustrator, Silhouette Studio
  • Materials: GF Smith FSC certified Colorplan paper, all paper is 100% recyclable.
  • Kit: Sony a7r mark 2

Client: Soho House
Art Direction: Niklas Juli
Sculpture: Sam Pierpoint
Photography + Retouching: Mike Foyle

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